Changhong Unveils its Smart Open Platform IPP

On Jan. 6th, the annual International Consumer Electronics Show (CES) 2016 opened in Las Vegas, USA, where Changhong introduced its Smart Open Platform IPP to international audience for the first time. IPP (Integrated Personal Portal) is based on IOT (Internet Of Things) technology and brings the concept of “a smart household in a smart community” to life.

Changhong, headquartered in China, is the first Chinese corporation introducing an IOT based “Smart Open Platform IoT”. In essence IPP is Changhong’s blueprint for the future intelligent lifestyle. The platform centres on the human and its lifestyle through unique networks of connections for convergence of equipment and user data. The introduction of IPP marks the first milestone of Changhong’s new strategy of the “Three Coordinates”: Smart City, Smart Community and Smart Home. 

Following the new intelligent strategy Changhong also expands rapidly its product portfolio with innovations such as the 98 Inch TV with 8K Resolution, a UHD Laser Projector with 105 Inch Screen, a glass-free 3D TV, high-end Smart White Goods and Household Appliances.

About Changhong: 

The Number 1 Chinese brand in Europe continues to strengthen its overseas business with emphasise on internationalization of its brand, as recent Sales Numbers in Europe and the United States mark a breakthrough in the company’s activities and business in emerging markets develop rapidly. In 2015, Changhong overseas sales increased by 24 percent year-on-year. Changhong’s product portfolio is based on a Smart Home Eco-System strategy featuring Smart Appliances and value-adding Services. This positions the company well for the future.